Tripura's marketing didi's embark on skill-building journey

A group of 40 Marketing Didis, nurtured under the Tripura Rural Livelihood Mission (TRLM), along with a State Coordinator, set off for Guwahati on Tuesday to attend a three-day Training of Trainers (ToT) programme on marketing skills at the National Institute of Rural Development and Panchayati Raj (NIRDPR).

The initiative is designed to sharpen their expertise in branding, promotion, market linkage, and enterprise development, equipping them to provide stronger support to rural women entrepreneurs across Tripura.

Following the Guwahati programme, the participants will also undergo a specialized rural marketing training at the Indian Institute of Management Calcutta (IIM-C), ensuring exposure to advanced strategies in business development.

TRLM officials emphasized that the effort is part of a broader mission to empower women at the grassroots level, improve livelihood opportunities, and create sustainable pathways for rural enterprises. By strengthening the Marketing Didis, the mission hopes to build a network of skilled mentors who can guide women entrepreneurs toward better market access and long-term success.

This journey marks a significant step in Tripura’s ongoing campaign to transform rural communities through entrepreneurial empowerment and skill development.