Agartala, Nov 06, 2022, TRIPURATIMES Desk

Agartala Nov 06: Shyam Sundar Co. Jewellers in Agartala will organize 'Shubho Vivaha Utsav' from 9th November to 16th December next.

'Shubho Vivaha Utsav' is a celebration of the great Indian wedding that was first presented by Shyam Sundar Co Jewellers at Agartala in 2009 and, thereafter, at major housing societies and prominent clubs in Kolkata.

There have, since, been many other editions. The objective is to make a song and dance about the great Indian wedding before running the season's special offer for customers and the presentation this year is extra special.

First, because the special preview presented a tribal bride and groom and made much song and dance about the Bengali wedding. Then, there is an all-new collection of gold and diamond bridal jewellery that is specially designed and crafted for this year's wedding season And, for the customer, there is much to really celebrate - with attractive draws and offers.

Shyam Sundar Co. Jewellers is offering upto 50% Discount on Making Charge of Gold & Diamond Jewellery. Also, there is a Chance to Win Dream Holiday Packages In Bali, Bangkok and Abu Dhabi and Assured Gift With Every Purchase. All are in the true spirit of the wedding season.

The special preview, earlier this evening, at Manikya Enclave began with an audio-visual on the significance of gold and symbolism of bridal jewellery in the look and feel of the new bride and her journey ahead.

This was followed by a dramatic presentation of the traditional Bengali wedding and its evolution to the present-day celebration - incorporating elements of the joyous occasion from other parts of India - and covering all the glitter and dazzle about marriage ceremonies and wedding wows.

And, after building up an appetite to celebrate the great Indian wedding, the evening concluded with a traditional sit-in Bengali ‘bhoj’.

'We have always romanticised the great Indian wedding with campaigns like 'Bridal Jewellery With Sentiments Attached' and other related communication and activity", said Arpita Saha, Director, Shyam Sundar Co Jewellers, adding, "because marriages are at the core of all that we are about and, therefore, are very special'.

"'Shubho Vivaha Utsav', our signature celebration of the wedding season, had begun with an in-store presentation at Agartala in 2009 and - after editions presented at major housing estates and prominent clubs in Kolkata - became an annual affair", said Rupak Saha, Director, Shyam Sundar Co Jewellers, adding, "This year's edition is extra special because the preview presents a tribal bride and groom along with all the song and dance about traditional Bengali wedding customs and its evolution to the present-day celebration and the promotion includes an exclusive bouquet of attractive draws and offers with special discounts on making charge of gold and diamond jewellery, assured gift with every purchase and, for lucky winners of the mega draw, dream holiday packages in Bali, Bangkok and Abu Dhabi"

The 'Shubho Vivaha Utsav' Offer will be on at all the showrooms of Shyam Sundar Co Jewellers at Tripura (Agartala, Khowai, Dharmanagar & Udaipur) and Kolkata (Gariahat, Behala & Barasat) from 9th November to 16th December 2022.